Five senses for a fully engaging brand experience

Fragrance brands understand the value of a highly sensory approach to product marketing. You might think that approach is limited to smell, but Kenzo would argue otherwise.

Sonic ID’s sister firm, Illustrious, worked with Paris based Skrapic Consulting to create the immersive sound elements and compositions within a '5 senses' branded space for the launch of Kenzo's male fragrance, Tokyo.

We looked to the city, people, places, spaces and culture of Tokyo for inspiration, and created a highly immersive walkthrough experience that served up the essence of Tokyo in sight, smell, taste, touch and (of course) three-dimensional sound.

Thousands of visitors were transformed by this multisensory installation, and Kenzo now had a radically new vehicle for creating immersive brand experiences.